Zupee celebrates casual and board game culture in latest campaign, Marketing & Advertising News, ET BrandEquity


A photo of the campaign

Zupee, the online gaming startup, has announced the launch of its new brand campaign titled ‘Sara India Kheleg‘.

With this campaign, Zupee aims to transform the gaming culture in the country, making online gaming more skill-based and learning-based. The newly launched TVC targets people of all age groups, the company said.

Dilsher Singh, Founder and CEO of Zupee, said, “The campaign is a powerful investment behind the Zupee brand. It aims to bring joy into people’s lives through useful games that can simplify, engage and entertain. We innovate to ensure that our games provide an intersection between skill and entertainment, allowing our users to earn money while playing.

“Our TVC leverages this connection to promote skill-based gaming in the country. and also pushing the idea that the game is inclusive. Our brand promise is to provide sparks of joy in the increasingly stressful environment we all live in. This campaign has the same promise of people coming together and celebrating the brand promise,” said Gaurav Mehta, Marketing Director of Zupee.

The campaign attracts its viewers by showcasing the Zupee connection with its customer base. Over the years, the brand has focused on creating platforms for people to express themselves with unflinching optimism and form meaningful connections, the company added.

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