Yum China caters to local tastes with regional menu items | 2022-01-18 | Press Releases

SHANGHAI, January 18, 2022 /PRNewswire/ — Yum China Holdings, Inc. (the “Company” or “yum china“, NYSE: YUMC and HKEX: 9987) announced that its KFC brand is increasingly tapping into regional Chinese cuisines and adding traditional local dishes to its menu. In 2021, to support greater market penetration and meet the needs diverse Chinese consumers, KFC launched 12 regionally-inspired menu items across the day’s slices and introduced regional menu items for the first time.

Over the years, localization has been a strategic focus for KFC’s food innovation in China, especially through the introduction of Chinese breakfast products, such as congee, pancakes, rice rolls and bean curd pudding.

In January 2021, KFC launched hot and dry noodles in more than 100 stores in Wuhan, making it the first noodle product since entering China. In September 2021, after launching a series of locally-inspired snacks in different cities, the hot dry noodles became the first regional menu item to launch in KFC stores nationwide as a limited time (“LTO”) offer. . Over one million bowls of hot, dry noodles were sold within a week of its launch, becoming KFC’s top-performing LTO breakfast item in the past three years.

“China prides itself on having rich and diverse food scenes. Almost every city has its own culinary specialities, especially when it comes to breakfast,” said Joey Wat, CEO of yum china. “Launching regional menu items is part of our strategy to relentlessly pursue food innovation, which helps us meet ever-changing consumer demands and keep up with the latest trends.”

Introducing menu items that incorporate elements of local Chinese food culture in different regions helps KFC better resonate with local customers, strengthen customer relationships and build loyalty. In particular the launch of hot dry noodles in January 2021, 12 locally inspired dishes were launched in 10 regional markets during the year, covering breakfast, afternoon tea and dinner. Regional breakfast items including hot dry noodles, xiaolongbao (steamed dumplings) and hulatang (hot pepper soup) have been well received by customers. The launch of xiaolongbao in Hangzhou has been extended to Shanghai and other cities in the Yangtze River Delta region, earning positive feedback from customers. Hot dry noodles and xiaolongbao have since become permanent fixtures on breakfast menus from KFC to Wuhan and Hangzhou, respectively.

Xiaolongbao – Yanpi wonton – Hulatang – Pekinese noodles – Double skin milk – Lamb skewers

Providing authentic local taste is essential to the success of regional dishes. KFC chose to cooperate with traditional Chinese brands when developing regional menu items, while leveraging its strong supply chain capabilities to source high-quality local ingredients. Selected regional menu items have been added to KFC’s retail product portfolio, available both in stores and through online channels. In September 2021, dry hot noodles, hulatang and yanpi wonton were launched locally through KFC’s retail channels, including the KFC Super App, and e-commerce stores.

Forward-looking statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend that all forward-looking statements be covered by the provisions exemption from the Private Securities Litigation Reform Act of 1995. Forward-looking statements can generally be identified by the fact that they do not relate strictly to historical or current facts and by the use of forward-looking terms such as “expect to”, “expect”, “believe”, “anticipate”, “may”, “could”, “intend”, “believe”, “aim”, “plan”, “estimate”, “target”, “predict”, “project”, “likely”, “will”, “continue”, “should”, “anticipate”, “outlook”, “look forward to” or similar terminology. These statements are based on estimates and current assumptions that we have made in light of our experience and our perception of trends such historical information, current conditions and expected future developments, and other factors we believe are appropriate and reasonable under the circumstances, but there can be no assurance that such estimates and assumptions will prove to be accurate. Forward-looking statements are not guarantees of performance and are inherently subject to known and unknown risks and uncertainties that are difficult to predict and could cause our actual results or events to differ materially from those indicated by such statements. We cannot assure you that our expectations, estimates or assumptions will be realized. The forward-looking statements included in this press release speak only as of the date of this press release, and we undertake no obligation to publicly update any forward-looking statements to reflect subsequent events or circumstances, except as required by law. required. All forward-looking statements should be evaluated taking into account their inherent uncertainty. You should review our filings with the Securities and Exchange Commission (including information set forth under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in our Annual Report on Form 10-K and subsequent quarterly Reports on Form 10-Q) for further details on factors that could affect our financial and other results.

About Yum China Holdings, Inc.

Yum China Holdings, Inc. is a licensee of Yum! brands in mainland China. It holds exclusive rights in mainland China to KFC, China’s leading quick-service restaurant brand, Pizza Hut, China’s leading casual dining brand. China, and Taco Bell, a California-restaurant chain serving innovative Mexican-inspired cuisine. yum china also owns the Petit Mouton, Huang Ji Huang, East Dawning and the COFFii & JOY concepts. In addition, yum china has partnered with Lavazza to explore and develop the Lavazza coffee concept by China. The Company had 11,415 restaurants in more than 1,600 cities at the end of September 2021.

In 2021, yum china ranked #363 on the Fortune 500 list and was named to the TIME100 list of most influential companies. The company was also named to the Bloomberg Gender-Equality Index and was certified Top Employer 2021 in China by the Top Employers Institute, both for the third consecutive year. In addition, yum china has been selected as a member of the two Dow Jones Sustainability Indices (DJSI): World Index and Emerging Market Index. For more information, please visit http://ir.yumchina.com.

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SOURCEYum China Holdings, Inc.

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