What is the SA government’s beef with the plant-based food industry?


Bruce Whitfield interviews Donovan Will, Country Director at ProVeg South Africa.

  • The South African government has banned plant-based foods from being called names synonymous with meat products
  • The Food Safety Agency was to seize alternative meat products from retailers such as ‘nuggets’, ‘sausages’ and ‘patties’
  • ProVeg South Africa has been granted a stay in the High Court in Johannesburg preventing the seizure of products from retailers

The plant-based industry won a reprieve in Johannesburg’s High Court on Saturday by ending the seizure of thousands of meat substitutes with a so-called “meat” name.

The South African government’s Food Safety Agency (FSA) was due to begin seizing thousands of plant-based meat substitutes from retailers across the country on Monday August 22.

RELATED: Are Plant-Based Meat Substitutes Really Healthy?

No one is confused, no one is deceived.

Donovan Will, Country Director at ProVeg South Africa

All vegan meat-alternative products using labels such as ‘schnitzel’, ‘patties’ and ‘sausages’ were to be seized as the Ministry of Agriculture, Agrarian Reform and Rural Development begins to crack down on what it considers violations of labeling regulations.

The court ruling prohibits the Ministry of Agriculture, Agrarian Reform and Rural Development from seizing any plant-based meat substitutes it deems contrary to Regulation 1283 of the Farm Products Standards Act 199 of 1990 .

No one claims it’s chicken or beef

Donovan Will, Country Director at ProVeg South Africa

RELATED: FSA Labeling Announcement: What’s Next for the Plant-Based Meat Industry?

It’s very hard to label something an alternative to something if you can’t refer to what it’s an alternative to.

Donovan Will, Country Director at ProVeg South Africa

RELATED: South Africa’s plant-based food industry is starting to blossom

Listen to the audio to learn more.


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