This old-fashioned restaurant chain revamps its menu to appeal to younger customers – Eat This Not That

One of the Americans the most old-fashioned roadside chains aims to attract a younger generation of customers and those who spend better. That’s not to say the Southern-themed restaurant will forget about its loyal clientele, but a new menu will feature dishes meant to appeal to a wider demographic.

Cracker Barrel recently made major changes to its popular all-day breakfast menu. The new Build Your Own Homestyle breakfast now offers more variety, including a plant-based impossible sausage and a stuffed cheese pancake, served with strawberry syrup.

The expanded house breakfast also allows guests to upgrade to premium meats, such as the new Spicy Chicken Sausage, Grilled Chicken Tenders, House Fried Sunday Chicken, and Steak (Country Fried, Burger or Sirloin ). Plus, it now offers upscale sides like seasonal fruit, mini hash browns, two buttermilk pancakes, or a loaded hash brown casserole.

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Cracker Barrel

If trendy pancakes and plant-based options aren’t enough to bring in younger audiences, the Southern chain is also banking on its liquor menu, which he started serving during the pandemic to capture a returning brunch crowd.

The chain is adding lively drinks to its line of cocktails, such as a Rocket Pop Mimosawhich is a classic Strawberry Mimosa topped with a Rocket Popsicle and Jack Daniel’s Country Cocktails Lynchburg lemonade.

Non-alcoholic beverages are also getting a makeover. Cracker Barrel is serving watermelon lemonade for a limited time and will be launching new seasonal hot drinks, like lattes and hot chocolates.

In its latest attempt to become your new trendy brunch spot, Cracker Barrel has developed its selection of sides to share throughout the day. The donut cookies, served with a pecan butter sauce, can be added as a side dish or shared as an all-day appetizer during breakfast, lunch and dinner.

Since 2016, Cracker Barrel has been pushing to attract millennialsan effort that has been largely successful. About a third of Cracker Barrel guests are now between the ages of 25 and 44, according to senior vice president and chief marketing officer Jennifer Tate. The company plans to continue to grow this market by expanding its digital offerings, mobile payments and loyalty program.

Amber Lake

Amber Lake is a staff writer at Eat This, Not That! and holds a journalism degree from UNF in Jacksonville, Florida. Read more

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