By Jordan Valinsky, CNN Business
Chipotle smoked bacon has always been designed to be a time-limited menu item. But it’s been so popular that the offer ends earlier than expected.
The company revealed in Thursday’s earnings call that the breast promotion will end in November, meaning it will only go on sale for a partial quarter. Usually, Chipotle’s limited-time offers, such as carne asada from last year, are on sale for a full quarter.
During a call with financial analysts, CEO Brian Niccol said strong breast sales are a “direct result of consumer response” that helped boost sales in the third quarter.
“We’re really happy with that,” Niccol remarked, adding that Chipotle “will probably do breasts again at some point in the future.” He also said the company was in the “early stages of developing other exciting menu items.”
Brisket was tested in November 2020 using the company’s “step-by-step process” at over 60 restaurants in Ohio and California. Chipotle is adding new items to its menu at select restaurants and evaluating their performance before launching them nationwide.
Chipotle has performed well over the past few months, despite raising the prices of its menus to cover the costs of higher wages for employees and ingredients. In the third quarter, revenue increased 22% to $ 2 billion. Sales at restaurants open for 13 months or more increased by 15%.
However, like other companies, Chipotle said “uncertainty remains on several fronts” that could affect its fourth quarter results, including personnel issues and inflation.
Chipotle’s stock remained stable in the pre-market.
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