Taco Bell adds new menu item to compensate for loss of Mexican pizza


As I’ve observed many times before in TheStreet’s coverage of the fast food market, having a constantly rotating stable of new items on the menu is fundamentally critical to the success of almost any fast food establishment. .

And while I’m more than aware that the only reason a chain does this is to hold my attention and get my money, hey, I gotta eat. And while I’d like to say that I never eat fast food and only prepare nutritious, organic food for all my meals that I’ve hand-harvested from my own garden, I’m an imperfect human being. and I sometimes crave a taco at the wheel.

Plus, I learned that I’m the very customer fast food chains are targeting when they do something completely ridiculous. Take Taco Bell’s short-lived Cheez-It Tostada, which recently had a brief market trial in California before disappearing altogether. Is the idea of ​​a gigantic Cheez-It with tostada toppings absolutely ridiculous? Yes. Would I eat it? Absolutely.

My experience with the latest Taco Bell item

With all that in mind, I headed to the bell after receiving a notification that a new item had been added to the menu. In early June, a user of the Taco Bell Reddit sub posted a screenshot of what appeared to be a preview of the foods coming to the menu. Among them was the Cantina Crispy Chicken Taco, which is the very item I tried.

The taco comes in a flour tortilla with a fried chicken fillet inside, topped with lettuce, tomato, and cheese. You also have a choice of two different sauces when ordering. One taco comes with chipotle sauce, while the other comes with avocado sauce.

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Considering I’m a Taco Bell fan and harbor a borderline religious devotion to my beloved Mexican pizza (which has gone to war again, sob), I expected this taco to be pretty good. The quality of Taco Bell hasn’t really waned over the years as far as I’m concerned, and I’m always impressed with its creativity, so I was looking forward to trying it.

I am sad to say that it did not live up to my expectations.

The chicken inside the taco is ok. It’s not great, and it’s not terrible. It’s fried hard so I found it a bit hard to bite in places. Taco Bell aims to take your attention away from that by dunking it in avocado or chipotle sauce. The latter at least introduced something new and I liked that, but once you know a sauce covers an average product, you can’t ignore it, if you understand my drift.

Also the excuse that it’s fast food so I’m expecting too much for my chicken to be well seasoned really doesn’t fly here. Popeyes (RSQ) – Get the report from Restaurant Brands International Inc. and Chick Fil A both understood this. So while I know Taco Bell doesn’t specialize in fried chicken and the other two chains do, I really feel like it could have done a lot better here.

However, the Cantina Crispy Chicken Taco already has a following online as it makes a comeback here, especially from fans who miss McDonald’s Snack Wraps, which some say taste similar.

So maybe I hate or expect too much from a fast food company that sells food that costs a dollar. Anyway, I like the Crispy Chicken Taco at the Cantina.


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