Sukiya expands UNLIMEAT plant-based meat menu items to all restaurants in China

  • One of the largest Gyudon restaurant brands in Japana global chain with more than 2400 outlets worldwide, launched 4 donburi SKUs made using UNLIMEAT herbal korean barbecue in all its stores in China.

LOS ANGELES, September 29, 2022 /PRNewswire/ — UNLIMEAT announced that Sukiya, a global restaurant chain specializing in Japanese Gyudon, has launched the “Plant Energy Don Series” nationwide across all of its restaurants in China. It has been 9 months since Sukiya first introduced its first plant-based gyudon menu items incorporating UNLIMEAT plant-based meat in 15 of its restaurants.

The menu items are now offered at 450 Sukiya stores in China since September 15 thanks to their popularity. The Energy Don series includes four menu items. First, the △Plant Energy Don: UNLIMEAT tenderly cooked plant-based meat mixed with onions and topped with a sweet and savory umami sauce. Next is the Cheese Plant Energy Don, which consists of 3 to 4 varieties of creamy cheese combined with UNLIMEAT plant meat. The Tomato Plant Energy Don is a tasty and balanced flavor created with fresh tomato sauce and plant meat. Finally, the Green bean Energy Don is served with spicy pickled green beans, which makes it rich in protein and other essential nutrients.

Each of the 4 menu items uses UNLIMEAT plant-based Korean BBQ, inspired by the beef chuck roll and made with 100% vegan ingredients such as non-GMO textured soy protein, rice protein, cocoa and coconut oil. It contains over 12% recycled ingredients, such as soybean meal powder created from pressed soybeans for soybean oil and rice bran produced after brown rice is milled.

UNLIMEAT, a Korean plant-based protein brand, is uniquely different from other plant-based brands in that it was launched with the aim of reducing food waste, originally starting as a brand of “food upcycling”. They started out selling juices and drinks using ugly farm produce that didn’t sell due to minor cosmetic imperfections. Currently, UNLIMEAT is focused on developing alternative meats while continuing to incorporate upcycling into its production processes. The company is a member of the Upcycled Food Association.

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