Pandemic aftertaste: healthy food remains the best flavor for restaurants and delivery portals

Immunity boosters, kadhas, healthy juices, turmeric latte – the pandemic menu was all about healthy things. Even after the resumption of offices, the obsession with health continues. Food delivery portals and restaurants say they have seen an increased demand for healthy food options, especially from office workers.

Founder of fresh and healthy food cloud kitchen FreshMenu, operating in Delhi, Gurugram, Bengaluru and Mumbai (offers freshly cooked meals), Rashmi Daga said people are much more educated now on how diets working, well-being being an important quotient. “In India, we have always believed in the concept of fresh food. Our menu is largely focused on healthy and fresh foods. Over the next 12 months, our goal is to grow 100% and double our footprint. We also plan to open over 40 kitchens in Delhi, Mumbai and Bengaluru over the next year.

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Their most-ordered dishes remain Caesar Salad with Roasted Chicken, Fresh Paneer on a Bed of Brown Rice, Super Bowls, and Oatmeal Blueberry Cake. Most of their consumers are between 20 and 35 years old and are professionals.

Buoyed by the success of its Conscious Cafe in Gurugram, Fig recently opened another outlet in the heart of Delhi, offering a menu based on high-quality seasonal produce from local farms, 100% GMO-free meat, cage-free eggs, catering options for keto and gluten-free diets, and specialty “farm-to-cup” coffee.

Founder Manish Yadav said, “We saw a strong demand for good and healthy food even before the pandemic. After the pandemic, our cafe in Gurugram was packed, so we duplicated the concept in Delhi as well.

“We source as much locally as possible, use the freshest ingredients, use cooking methods that preserve nutrients. We have also detailed the cafe environment to complement the experience of business meetings and relaxed conversations,” he added.

According to the sixth annual StatEATstics report from online food delivery and ordering platform Swiggy, searches for healthy foods have doubled on Swiggy. Keto food orders increased by 23% and plant-based and vegan food orders increased by 83%. Bangalore, Hyderabad and Mumbai were found to be the most health conscious cities. Restaurants have also changed their menus to offer a selection of immunity-boosting dishes for health-conscious consumers.

Curefoods’ multi-brand cloud kitchen chain’s healthy food brand EatFit has a presence in Delhi, Hyderabad, Coimbatore, among others, and attracted multiple investments in 2021 as healthy eating gained traction. This year it raised $46 million in its Series C led by Cayman-based Crimson Winter and investors like Iron Pillar, Accel, Chiratte, Three State capital and Sixteen Street.

Zomato food delivery app also has the ability to search the availability of healthy foods near consumers. Taking note of the demand, Swiggy recently introduced a ‘Guilt-Free’ section on its app to help foodies find healthier alternatives to their favorite meals. Also in 2020, Swiggy introduced Health Hub, a healthy food discovery option on its app in collaboration with nutritionists and top restaurants to offer health-focused foods, including gluten-free, high-protein, low-fat carbs, organic, vegan. and keto meal.

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“Covid has had a huge impact on the evolution of food options over the past few years. People are becoming more sensitive to what they eat and are looking for healthier options that don’t sacrifice taste but satisfy the appetite,” a Swiggy spokesperson said.

Apps that deliver farm-fresh produce to homes are also a huge hit. Fresh produce delivery platform Country Delight, which delivers dairy products, breads and coconut water to approximately 16 cities, continues to see high numbers of orders after fresh dairy offices reopened, d coconut water, etc. Chakradhar Gade, Co-Founder & CEO of Country Delight said, “Country Delight makes approximately 8 million deliveries per month to 15 cities with a cold supply chain that spans 11 states nationwide,” adding that their company is technology-driven and consumer-centric, offering natural, fresh, minimally processed produce sourced directly from farmers across the country.

The mark went from earning Rs19 crore in operating revenues in 2018 to Rs 321 crore in 2021, and expects to reach Rs 600 crore in 2022. “We grew by almost 100% last year and we expect to grow at about the same rate this year as well,” Gade said.

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