DENVER–(BUSINESS WIRE)–REGO Restaurant Groupthe fast casual dining platform backed by High Bluff Capital Partners which includes Quiznos and Taco Del Marannounced a multi-year strategic partnership with The NFT agency to establish REGO brands in the metaverse, starting this summer with the introduction of upcoming NFT drops offering virtual landowners and NFT collectors the opportunity to purchase digital master franchises.
“We are thrilled to be among the first players in the restaurant industry to create franchises in the metaverse. Our team is continually looking for ways to improve how we interact with fans of Quiznos and Taco Del Mar sandwiches. anywhere in the world, including virtual environments,” said Mark Lohmann, President of REGO Restaurant Group. “Through these NFT drops, every Digital Master Franchise Owner has the opportunity to generate revenue through fun and inventive things that we create just for this platform.”
According to NFT Agency COO Jesse Galati, “We look forward to helping REGO pioneer restaurant franchises in the metaverse. The metaverse and real life are one and the same as the focus is on providing a unique experience and adding value. Each NFT purchase will include the digital franchise building that holders can install on the metaverse land they own. REGO will provide support and training to franchisees, and the implementation will be set up and managed by the NFT agency.
REGO is once again partnering with The NFT Agency, a consultancy that connects creators, communities and brands through unique NFT experiences with clean digital content. Last fall, REGO launched a series of Quiznos “Out of this World” sandwich tokens with a portion of the proceeds going to World Central Kitchen, a non-profit organization focused on ending hunger in communities. and countries in crisis.
The launch time coincides with NFT.NYC (June 20-23).
About REGO Restaurant Group / High Bluff Capital Partners
Based in Denver, Colorado, REGO Restaurant Group is a fast-food restaurant platform backed by High Bluff Capital Partners. The portfolio currently includes Quiznos, home to the original grilled sub, and Taco del Mar, which offers coastal Mexican cuisine. REGO Restaurant Group manages nearly 800 restaurants in 32 countries.
High Bluff Capital Partners is a private investment firm specializing in consumer-facing companies and brands with the potential for significant transformation and growth. The company’s team has extensive experience in investing, managing, leading and revitalizing consumer businesses in the restaurant, entertainment, food, beverage and retail markets. retail. More information can be found at www.highbluffcap.com.