Mixing Tokyo street style with classic American youth culture


Tommy Hilfiger, which is owned by PHV Corp, announces its first collaboration with Tokyo-based streetwear brand MYne. The collaboration blends the brand’s playful American cool with the irreverent aesthetic of MYne, to celebrate self-expression through culture, music and art.

The collaboration between Tommy Hilfiger and MYne mixes American cool and irreverent aesthetics

Fusing a modern take on heritage with MYne’s celebration of Tokyo street culture, the capsule collection offers an irreverent take on streetwear must-haves. The nine-piece men’s and women’s clothing capsule includes classic denim; printed with the logos of both brands; a ’90s-inspired regatta jacket; a rough shirt with an asymmetrical waist and color scheme; and a crew neck sweatshirt featuring a varsity-style logo. Details include a reverse front and back design, color blocking and finishes in the brand’s red, white and blue palette.

Collection details include Tommy Hilfiger’s signature palette

The campaign visuals feature actors Yuto Isomura and Kaito Yoshimura, model Sharar Lazima and rappers PECOLI, Yo-Sea and LINNA. MYne’s designer, Koji Kamiya, has strong ties to the Japanese street scene, connecting us to the direct community and building on a commitment to celebrating diversity and inclusion.

The collection includes a rough shirt with an asymmetrical size and color scheme
The collaborative collection celebrates diversity and inclusion
MYne’s celebration of Tokyo street culture fuses modern flair with heritage fashion

The collection is available in select Tommy Jeans stores, in stores operated directly by MYne’s and online at tommy.com.


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