McDonald’s partners with Mariah Carey to promote holiday menu

McDonald’s has announced their latest celebrity collaboration and this time it’s Mariah Carey, also known for her holiday hit song, “All I Want for Christmas is You”. It continues to top the music charts every year and has become one of the best-selling tracks of all time, so it’s the perfect partner for the holidays.

It has been reported that McDonald’s goal is to increase sales for the season through its partnership with the singer. The fast food chain revealed its deal with Mariah Carey on Wednesday, November 10.

McDonald’s has said it will team up with the 52-year-old pop superstar to promote McDonald’s 12-day deals next month. As mentioned on CNBC, she is the latest celebrity to partner with the company to showcase some of its dishes.

Previously, the fast food giant collaborated with South Korean superstar boy group, BTS, and it was a huge success. The team brought in big profits for the company as fans around the world lined up to get their BTS meal sets.

In any case, most of McDonald’s celebrity collaborations do well with Mariah Carey for the holidays. The burger restaurant expects the same warm response from customers and fans alike. Additionally, while collaborations only feature one type of meal, Carey will receive a full range of menus bearing his name.

McDonald’s new Mariah menu will arrive in the US on December 13, and for 12 days, customers who spend at least $ 1 ordering through the restaurant’s app will receive the free menu of the day. These will be packaged in festive bags specially designed for the Mariah menu promo.

The offers in this holiday promotion are expected to increase digital order sales. It could also push customers to sign up for the company’s loyalty program, which already has 21 million members, including 15 million active users.

“Mariah accompanies parties like ketchup and fries, so we couldn’t think of a better partner to help us celebrate the season ahead,” said Jennifer Healan, vice president of US Marketing, Branded Content and of McDonald’s USA’s commitment. Press release. “Just as McDonald’s brings people around the table with their favorite orders, Mariah’s music connects us all this time of year. We’re excited to team up to bring even more holiday cheer to our fans.”

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