McDonald’s adds Halloumi fries to UK menu as rivalry intensifies

(Bloomberg) – McDonald’s Corp. will serve halloumi fries in the UK this summer as it revamps its menu in a bid to attract more customers in a highly competitive market.

The fast food giant will launch four new burgers inspired by Italian, Spanish and Cypriot foods, including offerings such as Spicy Spanish Stack and Chicken Fiesta. McDonald’s will also serve mozzarella dips, a tiramisu flavored McFlurry and a Spanish fruit punch drink.

The move comes at a time when fast food and restaurant chains in Britain face intense competition to win customers as the country faces its worst cost of living crisis in decades.

A host of rivals including Pret A Manger Ltd. and Greggs Plc, have recently changed their menus to introduce broader cuisines and more plant-based, cheaper options.

Pret Counters Greggs on Cutting Costs with Cheap Cheese Twists

McDonald’s recently announced first quarter results that beat expectations, showing that customers are still ready to dine out. However, as inflation rises in many key markets and disposable income is stretched, there will be pressure to continue to attract diners.

The world’s largest restaurant group traditionally changes its menus between summer and winter, but this is the first time it will serve halloumi fries in the UK. Summer items will be introduced on a variable schedule and will only be available for a few weeks between June and September.

©2022 Bloomberg LP

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