By NIKOLE JAVIER
Hennessy x NBA kicked off its two-day “Game Never Stops” event for the second iteration of a multi-year partnership in the Philippines along 5th Avenue at BGC, Taguig on October 15-16.
A pop-up court featured different basketball activities involving Filipino athletes and fans to “really elevate Filipino basketball culture here in the Philippines.”
“It’s about celebrating the lifestyle that takes place on and off the pitch. That’s why “Game Never Stops” when you say we celebrate what happens beyond the basketball court, which is about lifestyle, art, fashion, music [and so much more]said Gio Robles, Marketing Director of Moët Hennessy.
Intertwined with imprints of Filipino culture, the campaign is just the start of more exciting programs lined up now that the sports scene is back in full swing.
“It’s absolutely amazing, it’s really very special for Hennessy to bring the NBA partnership to life in the Philippines and to really be part of the Filipinos. [basketball] Culture. I think what’s really beautiful and really amazing about this event is how Filipino culture was really included in the event. We have the jeepneys, we have the various art installations,” said Lisa Mackenzie, business development manager for Asia, Oceania and Japan for Hennessy.
Likewise, bringing highly-rated NBA stars to the basketball-loving country has been a brand statement for sports organizers that Hennessy can’t wait to achieve if it wasn’t the start of the league season.
“The one good thing about this partnership is that, separately, the NBA and Hennessy are building their own communities. But for us, when you look at that, there’s a lot of commonality. Expect plans and programs bigger, better and bolder for 2023. This is just the beginning,” added Robles.
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