Before our shopping streets and malls were taken over by fast food giants like McDonald’s, Burger King and KFC, there was Wimpy.
This classic American restaurant chain first landed in the British Isles in the mid-1950s and dominated the market for a few decades.
At its peak, it had nearly 400 restaurants across the UK, including one in Dale End in the city center and somewhere along Smallbrook Queensway. Nearby Tamworth had one until 2018.
Live Chronicle unearthed a wimpy menu from the 1970s, showing prices and photos of all your old favorites.
On a budget? Try the 16 and a half pence Wimpy burger, with a classic Brown Derby for dessert. Wash it down with an 8p coke, and you’ve been fed and watered for less than 50p!
Make no mistake, this was in the early 1970s, and the UK average weekly wage in 1972 was just over £ 36.
The classics are all here – the Wimpy Bender has always been a fan favorite. It was a spicy frankfurter, twisted on a hamburger bun with onions.
Insanely thick Whippsy milkshakes are there too, along with a wide range of grills, brunches, and salads to suit all tastes.
Wimpy is still there – but his fortunes have deteriorated. McDonald’s and Burger King arrived in the mid-1970s after seeing Wimpy’s success in the UK market.
A few long decades of decline followed as Wimpy faced competition, and today it has just 67 locations across the UK.
You can see a list of them on their website here.
If this menu makes your mouth water, then you have a road trip ahead – the nearest Wimpy to Birmingham is in Milford, Staffordshire.
If you ever find yourself in Shropshire there is also one in Shrewsbury.
What was your favorite Wimpy order? Comment below or speak to us on social media.