Data culture will determine the future of businesses

(Photo by PAUL FOI / AFP)

Data culture continues to strengthen as organizations enter the last month of 2021 and prepare to usher in the new year. For many, 2021 was still a year of uncertainties as the pandemic continues to disrupt plans, especially for companies hoping to reunite their workers with offices.

Nonetheless, most businesses have now accepted the reality. Hybrid work and remote work are the future and there is nothing they can do but embrace it. Organizations are opening their imaginations to new and unexpected ways of solving challenges in the workplace, and now is the right time for leaders to engage in data-driven strategies for greater agility.

According to Accenture’s Future of Work Study 2021, 83% of workers surveyed around the world say that a hybrid work model would be optimal. In fact, 63% of high growth organizations have enabled productivity anywhere in the workforce models. And this model can only work if the organization believes in and practices a data-driven culture.

For JY Pook, senior vice president and general manager for Asia Pacific and Japan at Tableau, data culture is something that will determine the future. And by 2022, Pook believes the most successful companies in a world where you can work from anywhere will be the ones that adapt quickly to change. Here is his forecast for businesses in 2022.

The companies that will emerge stronger from a world where you work from anywhere are those that adapt to change.

Adapting to new ways of working and communicating with a remote workforce has opened the imaginations of organizations to new and unexpected ways of solving challenges in the workplace. A recent YouGov survey commissioned by Tableau found that business leaders in the region (Australia, Japan and Singapore) who deliberately increased their data use at the start of the Covid-19 pandemic were more than twice as likely to signal positive changes. in decision-making and communication in the workplace than those who had not. Intentional use of data can help organizations stay agile and connect with today’s distributed workforce.

Data-driven conversations will drive business results in today’s digital headquarters

Offices have moved online to become their own digital HQs. Yet even when work environments go online, they need to be seamlessly integrated to support the way people collaborate naturally. That’s why Tableau recently integrated powerful analytics capabilities directly into the workplace collaboration tool Slack to make data more actionable, accessible, and intelligent. As more companies embrace the digital head office model, Tableau anticipates increased innovation in how analytics is integrated into everyday work tools to help people interact with data.

Building a data culture will become a business imperative

The uncertainty created by the Covid-19 pandemic has created an opportune time for leaders to engage in data-driven strategies for greater agility. That’s why an organization-wide data culture is important – it’s about the behaviors of people who value, practice, and encourage the use of data. It requires organizations to have a data-driven culture – an understanding that data should be in the hands of everyone in the organization. Companies must have the following:

  • Engagement – where data is treated as a key strategic asset and people commit to leveraging that asset. Leaders must take the first step and lead by example
  • Trust – having both the trust of management and transparent access to accurate and governed data translates into greater responsibility and accountability of employees for the information used and needed
  • Talent – recognize and value data skills as part of how organizations recruit, develop and retain talent
  • Sharing – creating environments such as internal communities, where people share and support each other to achieve common goals
  • Mindset – encourage curiosity through exploration and even failure with data

That said, the business outlook for 2022 is still very broad and open. But one thing is certain, organizations have already had two years to experience the change and get used to hybrid and remote work models. If they are still unsure about this, they really need to start rethinking their business strategies.

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