According to a representative of the Ministry of Culture, Sports and Tourism, cultural industries contributed 2.68% of gross domestic product (GDP) in 2015, this industry contributed approximately $8.081 billion in revenue, or 3 .61% of GDP in 2018 after the implementation of the cultural industries development strategy. The industry provided jobs for over three million workers, which represents 6.1% of the total number of people employed across the country.
The cultural industry has also created learning opportunities for many people, helping to reduce the educational attainment gap between regions; thus contributing to the transformation of cultural heritage into a source of social cohesion, networking and exchange of information and resources in communities.
Furthermore, cultural heritage remains a rich and diverse source of input materials for many cultural industries such as cultural tourism, design, performing arts, music, games, electronics and film; hence, helping to establish competitive advantage, uniqueness and brand identity for these industries in regional and global markets.
Compared to other industries, the cost of reproduction in the cultural industry is low, but the growth rate is high, accounting for more than 7% of global GDP; moreover, it increases regularly each year by an average of 10%. Thus, many countries in the world have promoted the development of the cultural industry and made this industry a leading economic sector.
However, according to Professor Le Thi Cuc of the University of Culture, the cultural industry in Vietnam today is only in the early stages of development, both in theory and in practice. General public perception of the value and role of the cultural industry is still limited.
Subsequently, although there are many potential advantages, the Southeast Asian country still faces difficulties in obtaining the brand name of the cultural industry and the status of Vietnamese cultural soft power in the cultural industry products and services worldwide. Many workshop participants pointed out that Vietnamese cultural products and services are fundamentally uneven in quality, not very applicable, and the vivid expression of cultural identity has limitations.
This causes Vietnamese cultural products and services to fail to show their competitiveness and attractiveness in domestic and international markets. National cultural markets are invaded by industrial cultural products from Korea, Japan and China.
A survey conducted by the National Institute of Cultural and Artistic Studies of Vietnam (VICAS) also showed that Korean culture has strongly penetrated Vietnam’s consumer market. Specifically, 67.4% of Vietnamese watch Korean cinema, which is the highest proportion, and 56.2% of Vietnamese listen to Korean music.
Ms. Nguyen Thi Thu Phuong, Director of VICAS said that the cultural industry is currently a weak link in the mechanism of transforming intangible cultural resources into sustainable cultural products and services, and it is a big challenge that requires finding new solutions as soon as possible. .
The culprit is the difficulty of lack of capital and investment models, the cultural and artistic industries in Vietnam still face significant gaps in the knowledge and skills needed to operate a business in the market mechanism. The ability to forecast, the effectiveness and efficiency of state management, training and human resource management in the direction of better adaptability to the cultural market are still limited while piracy is still popular.
Music producer and musician Quoc Trung said that for the development of a sustainable music industry, it is necessary to have equal valuation, financial support, legal framework and above all state sponsorship for good projects. , whether from public or private entities. Meanwhile, Mr. Lam Tuan Anh of VICAS proposed to change the censorship mechanism from pre-inspection to post-audit, based on the idea of encouraging people’s creativity as much as possible.