Chipotle Removes New Breast Option From Menu Earlier Than Expected


(NEXSTAR) – Get your chest before it’s gone, Chipotle fans.

The restaurant chain’s new breast protein option, which debuted only a month ago in late September, is expected to be removed from the Chipotle menu after November, CEO Brian Niccol said during a Call for Q3 results this week.

“Our culinary team has spent the last two years developing the perfect smoked brisket recipe that is unique to our brand and that pairs perfectly with our fresh, real ingredients,” Niccol said Thursday, before confirming that the option does not. would be more available in a little over a month. time.

“The initial customer feedback on this entry, which is slated to run until November, has been very positive, and we’re delighted to see an increase in both check and transaction sizes. “

Chipotle’s chest option has always been designed as a limited time offer. But unlike the chain’s limited-time carne asada option, introduced last year, brisket will only be on the menu for a partial shift rather than a full shift.

Niccol later said it was unintentional, suggesting a supply issue.

“We’re probably ending a little shorter than originally planned, but that’s just a direct result of the great consumer response and great execution from our operators,” Niccol said.

“I guess we’re probably going to have some breast enhancement at some point in the future,” he added.

Chipotle CEO Brian Niccol suggested a supply issue when discussing the early removal of the breast from the menu, saying it was a “direct result of the great consumer response and the great performance from our operators ”(Brandon Bell / Getty Images)

Chipotle had record quarterly sales on this week’s earnings call, with total third quarter revenue increasing 21.9% from third quarter 2020 to $ 2 billion. In a Press release Released Thursday, Chipotle attributed the increase to “strong recovery in restaurant sales” and “positive customer reception towards our new menu items,” in part.

The brand also plans to introduce “exciting menu items” in the near future, according to Niccol, including a vegetable chorizo which is already being tested in some markets.


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