There have been a lot of new Whoppers in the works at Burger King lately.
After a few quiet years of brand stagnation and declining revenueRestaurant Brands International (RSQ) – Get the Restaurant Brands International Inc reportexperimented with products intended to both attract a large number of consumers and create a sensation on social networks.
For the latter, consider Whoppers topped with currywurst and fried herring, bratwurst and a cream of nougat and marmalade which were all launched by Burger King Germany as part of a Mother’s Day promotion aimed at giving life to the worst pregnancy cravings.
In many ways, Burger King locations overseas have done more innovative things than at home.
From the four-cheese “Ugly Burger” to the four-patty “Yeti Burger,” Burger King Japan in particular has produced some very innovative (and, in some cases, scary) interpretations of what Americans love to eat.
What’s the new Whopper this time around?
The latest Burger King Whopper comes with an ingredient often used to poke fun at millennials.
As reported per food site Chewboom, the Avocado Bacon Double Whopper has been spotted in select locations across the country.
The burger would include the regular flame-grilled patty on a toasted sesame bun with an avocado spread, bacon, tortilla strips, American cheese, creamy spicy sauce and the usual lettuce, sliced white onions and a trifecta of tomatoes.
For those who want all the meat, there’s also the Avocado Bacon Double Whopper with two patties.
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Aside from some die-hard Burger King fans posting sneaky photos of the burger on Reddit, very little information about this Whopper has yet been made public.
Chewboom asked everyone who has seen (or, better yet, tasted) this Whopper from contact them with information on cost, availability and whether they consider it a hit or a flop.
Will the lawyer help Burger King?
Avocado is a popular and beloved ingredient that can help attract a certain kind of visitors to Burger King.
The green fruit was shocked by conservatives trying to pretend that young people can’t afford housing because they spend all their money on “frivolities” like avocado toast.
But despite the Southwestern kick of avocado and tortilla chips, the Avocado Bacon Double Whopper doesn’t seem to stray too far from the regular Whoppers sold at American Burger Kings.
In many ways, where the fast-food chain leads the pack is in its vegetarian and other plant-based offerings.
While McDonald’s (MCD) – Get the McDonald’s Corporation report the rollout of the McPlant encountered many snags and bumps in the road, Burger King got the Impossible Burger on its menu since 2019 and has opened a few completely vegan restaurants over the past year.
With the US plant-based food market expected to reach $10.7 billion by 2027, this is perhaps the space where innovation is most needed.
Fast-food chains that start early and offer more than what was traditionally the chain’s only veggie sandwich will be able to tap into an ever-expanding market.