Burger King Menu adds a new Whopper (again)

Restaurant Brand International’s (RSQ) – Get the Restaurant Brands International Inc report Burger King clearly has one goal in life: to reinvent the Whopper until the end of time.

From a business perspective, this is understandable.

Doing something that consumers love enough to come back to again and again is a major challenge in the food industry in general, and in the fast-paced and ever-changing fast food market in particular.

But the Whopper also has respectable longevity.

Originally launched in 1957 by Burger King co-founder Jim McLamore to capture the flavor of a grilled beef patty on an idyllic summer day, the sandwich has enjoyed 65 years of success, making it one of the best in the industry. known legends.

McDonald’s (MCD) – Get the McDonald’s Corporation report The Big Mac, for example, didn’t appear until 1968, and the Quarter Pounder didn’t debut until 1972, giving the Whopper 11 years to exclusively enjoy the spotlight.

With such a distinguished history, Burger King is definitely under pressure to find a way to make its legacy menu item appealing to old and new customers.

And while there’s nothing wrong with the good old cheesy version, the ever-changing world of fast food thrives.

So, in order to continue to compete with all those who followed him, new Whoppers will continue to arrive.

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So what’s Burger King’s latest Whopper?

Compared to how wacky some of Burger King’s Whopper inventions have been – the low end of this scale puts the classic burger on sourdough, for example, and the high end is this spooky version of Halloween with the black bun – the latest incarnation seems quite tame.

It’s called the Western Smoky Whopper and makes its debut today at Burger King Japan locations.

It’s a bit like the Rodeo Burger of American menus, but with a few twists.

Along with the fire-grilled patty, fried onion rings, and lettuce/tomato/pickle combo, this Whopper features a special Burger King sauce made just for him with Bullseye BBQ sauce.

As is the trend with these kinds of releases, the burger is a limited edition item.

Burger King did not say how long it will be available, or whether it will test the sandwich in other markets.

A source of frustration for Burger King fans is that the chain only publishes specialty items like this in certain countries, leaving fans in other regions who would like to try them out in the cold.

Unlike some of the items fast food restaurants have made especially for international markets, the Western Smoky Whopper seems like a menu item that would appeal to a wide range of tastes.

Such a move could also improve the chain’s reputation, as Burger King has its own legion of haters in America, and surely in other countries as well.

But whether he will actually consider such a move is another matter altogether.

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